Google vs Bing rankings: why they differ
Why a domain can rank in one search engine and be missing in another.
Each engine has its own index and scoring
Google and Bing crawl, index and rank the web differently. A page can be strong in one engine and weaker in the other, especially for competitive or local queries.
That is why Bing should be treated as a separate channel, not as a copy of Google.
When Bing matters
Bing can matter for B2B audiences, Microsoft ecosystem users and markets where Bing share is high enough to influence commercial demand. It can also reveal opportunities where competitors focus only on Google.
Why Bing can cost more in this tool
For top-100 checks, Google can return up to 100 results in one retrieval. Bing returns fewer results per page, so a top-100 Bing check normally needs extra retrieval steps per keyword and device.